Gara-gara Karma, GoPro Rugi Rp4,9 Triliun Tahun 2016

Nick Woodman (CEO, GoPro) memamerkan drone Karma dalam acara launching.

Pabrikan kamera aksi GoPro melaporkan kerugian senilai 373 juta dollar AS atau sekitar Rp4,9 triliun dalam laporan keuangan kuartal IV 2016. Padahal GoPro meraih pendapatan kedua terbesar sepanjang sejarah perusahaan yaitu 540 juta dollar AS atau setara Rp7,2 triliun pada kuartal IV 2016.

Tahun lalu, GoPro meraih pendapatan senilai 1,185 miliar dollar AS, lebih kecil 200 juta dollar AS dari proyeksi GoPro pada Februari 2016.

GoPro juga telah memangkas 15 persen karyawan atau sekitar 200 karyawan. Salah satu penyebab kerugian GoPro adalah GoPro pun telah menarik drone Karma sebanyak 2.500 unit karena kesalahan teknis setelah 16 hari berada di pasar.

Tahun ini, GoPro mengandalkan dua kamera aksi terbarunya yaitu Hero 5 Black dan Hero 5 Session, mengingat kedua drone itu sangat laris di pasar AS seperti dikutip The Verge.

Karma Kembali Dijual

Setelah ditarik dari pasaran, GoPro akhirnya menjual kembali Karma di pasar. GoPro Karma edisi awal mengalami masalah mekanisme pengunci baterai di tubuh drone sehingga menyebabkan aliran listriknya bisa putus secara tiba-tiba.

Drone Karma dapat terintegrasi dengan kamera aksi buatan GoPro dengan penstabil gambar di bagian depan seperti dilansir CNET.

Di pasar, GoPro akan menghadapi persaingan yang sangat ketat dengan pabrikan drone asal Tiongkok, DJI.

Di pasar, GoPro Karma dijual dengan harga 800 dollar AS atau sekitar Rp10,7 juta tanpa kamera. Pengguna juga bisa membeli Karma dengan harga bundling 1.100 dollar AS atau sekitar Rp 14,7 juta untuk satu unit Karma ditambah kamera aksi Hero 5.

InfoKomputer Online

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